Our client, a leading customer analytics company in UK, wanted to improve their client relationship management capabilities by creating data-driven growth conversations. Timely and accurate business performance analytics for their customer accounts was needed in multiple areas such as finance, projected performance, media advertising effectiveness, conversions, and sales. However, information asymmetries and latencies were resulting in significant overhead and inconsistency. In addition, the client was finding it difficult to systematically adopt more advanced analytics and insights until they had the basics in place. Timely and accurate business analytics & recommendations would also improve the calculators used to project future performance by leveraging benchmarking across portfolios.
Ignitho collaborated with the client at every step to define and execute a phased technology & data strategy to effectively resolve the challenges and optimally utilize cloud data platform investments. A systematic approach was adopted to achieve this transformation and reduce technical debt.
This collaborative approach with the client delivered benefits by addressing the major pain areas first, and incrementally building towards a mature, modern insights platform for business performance reporting. The client was quickly able to move to the next logical phase of maturity. They are now enjoying more comprehensive business intelligence made possible because of the advanced cloud data warehousing techniques used. In addition we are using advanced analytics to predict the future performance based on trends and various indicators. We are now working with the client on creating recommendations and next best actions using a variety of advanced analytics algorithms.
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